Heated seats if you can. Soft tops aren't cheap, look on kijiji or see how much one is through the dealer. Personally I'd rather have a soft top because it's lighter and easier to deal with in summer (no storing a bulky hardtop). Hardtop may insulate a little better.
Get the lowest (numerically higher) differential gear possible, I think tow package offered 3.73, unless you get a rubicon. Try to get the limited slip rear diff too, again unless you get he rubicon or if you plan to add a locker later on.
If you can save a few bucks by not getting tow hooks and rear hitch, both are dirt cheap to find on kijiji or aftermarket.
Not sure one speakers, I think the 2 door doesn't have enough room for the subwoofer in the back. Not sure though. Should have the two overhead speakers attached to the roll bar.