First of all I would like to level up the front - it seems to sit about an 1" or so lower.
Secondly, more tire clearance for my existing 31's. And maybe one day going to 32's. A little more flex never hurts either...
Thirdly, a better ride is always nice. Although, it does ride like a cadillac compared to my previous CJ-7's.
Lastly, to make it look cool!
Old man emu 2" HD kit (sometimes called 2.5" depending on the vendor).
With my Mickey Thompson classic II backspacing, and bushwacker flat urethane flares, I am running 33x13.5 toyo muds and I am not experiencing any rubbing...but it needs a small lift. OME supposedly has a stock like ride.
If you want ~3" springs on the cheap I would look at the Rough Country 2.75" springs that have progressive rates, and mate that to a set of bilstein 5100's, or a set of AEV Nth degree 3" progressive coils with the same bilsteins.
Cheapest of all, a set of 1.25" spacers and a 2" budget boost will get you what you want.
Most expensive, AEV's highline fender kit. Run 37's on 2-3" of lift.
-=edit=-
So I made this bitch rub today..and that makes me a liar, At full lock in reverse I made it rub.