My buddy, Silverfox, asked me the same question last fall. I gave him a list of the upgrades to expect to do with a non-Rubi.
He got a rubi.
Well worth the up front cost if you are going to wheel.
Rubicon........has what you need (a little more really)
Used under 12k is damn near impossible. I had been looking since September and closest I saw IIRC was an 04 for $14K
The nice thing about going Rubicon is it is Wheeling Ready right out of the blocks. I want to do a few (think many) mods to it. As far as need I really only need 2 more out of the 3. I have a CB and I need to put a Winch and Bumper on it. After that it is purely on my wants list.
I wheeled my 07 Rubi for 2 years with only a Bumper and Winch and never had any problems, 2 years only amounted to 6 or 7 times but I never once felt the "need" for a "better" rig. What I want is a different story.
As for the video, I can send you a different one that is my dashcam view of us leisurely cruising down the trail........more like a nice walk in the woods than a complex offroad. My co-pilot (my son Alex) couldn't hold the camera still enough in any of the other parts for the video to be remotely viewable