A 33x10.50 is better on the road (winter too), comparable on most terrains, worse in mud. As far as looks are concerned...(Here I may be a little biased) I think they look really good on modestly lifted jeeps, they give that military jeep type look with narrow tires. Half the time most people won't even notice the difference between them and normal 12.50's.
On a CJ with modest lift I'd think it would be great, its a lighter tire size (less rubber), as well the KM2 is one of the lightest MT tires around. When I go the 35" tires I am buying KM2's again without a doubt.