I beleive the key to changing the image is education, education, education. Alot of people, including myself, have stated on this topic we need to educate and show regular folk what the majority of us are all about. Now after reading the last post, I beleive maybe we should always be educating our own. Some of us may be doing things to hurt our image and not even realize it or think about until pointed out. The best way is to point out what the infraction or no-no is and how that hurts us and how a regular person might perceive it. The more light bulbs going on in our heads the better. As in the "Goofy Hat Run" on Sunday, at drivers meeting you mentioned "Tread Lightly" and have practiced for years, which is totally respectable and A-1 for being innovating in that practice, I'm sure way before any of us thought we would be where we are today, this club was using this as a standard policy. Might a few more minutes be spent on other aspects of images? Especially when there is new off-roaders and open run participants who do not belong to and attend your meetings and practice your Club policies. As in, right away for other trail users(atv,bikes), when driving in on gravel slowing right down and pull over far right so not to throw a shower of rocks and dust into a family outing, or picking up trash left by others, I do this no matter where I am. Some considerate things that sometimes don't seem so obvious.