Jeep Jamboree Canada Discussion

[Russ]

I know I don't post up here often, but as fellow Canadian Jeepers I was hoping you might read this and participate.

Please take two minutes to log into Facebook and go to Jeep Canada's official page.  I've posed the question to the marketing team about what happened to Jeep Jamboree Canada and put up some decent arguments as to why it should return.

The more people that post up, the more they'll have to listen.  Whether you would attend an event like this for your own enjoyment is irrelevant. Having a company like Chrysler Canada support the lifestyle will do wonders for our hobby's image in the communities and help to keep trails open to us in the future.

Just post anything up.  It'll take you two seconds.

Cheers,

Russ

http://www.facebook.com/JeepCanada#!/JeepCanada

[Russ]

P.S.  You have to "like" Jeep Canada first to see the post.  Thanks again

[frenchy]

From your facebook question,
 

Why is it that only the States still get a Jeep Jamboree?

AFAIK...
Because someone took it on as a business model. Private business, not Daimler Chrysler.
 They charge you $400 and you can go wheeling with other Jeepers who've also paid the $400.

Look at the sponsors, I don't see chrysler or Jeep,
http://jeepjamboreeusa.com/sponsors/
http://www.jeepersjamboree.com/links_page.html

What do you want from Jeep Canada exactly? Someone to organize a wheeling trip? Free food? Free parts?

In your business, how much marketing budget do you spend on the folks who've already purchased your product?

[morerpmfred]

I think you have to look at the business arrangement the old canadian jeep jamboree had and how they pulled out of this country and how they dealt with there partners.
There  are 4x4 clubs in Alberta who will not have anything to do with the old jeep jamboree and they now do a simuliar event that is by invite only and is bigger and better then the old jeep jamboree.
And no I am not on face book.

[specialk]

It's called ACE!

[SwampSinger]

It's called ACE!

I was just about to say... we have our own in Alberta. lets support it!

[Russ]

I understand that arguement, but that is why I've taken the discussion to Jeep Canada and not the sub-contractor.  Jeep should take the lead on this and help us with some of the politics that keep the sport around.  

It's not so much a wheelin trip or an opportunity to get a discount on parts, it's the image that needs to be supported so trails aren't closed off for future generations to use.  I'm not sure what it's like around your area or how old you are, but I'm only 32 and even I have memories of trails that are no longer accessed by vehicle because of red tape.

In terms of the marketing question, it's a generally accepted rule that it costs 400-500% more to obtain a new customer as it does to retain one you already have.  Supporting your customers after the sale is one of the most important marketing initiatives a company has to take. 

[specialk]

Sorry Russ, but I don't see why...

They have marketed the JK to every soccer mom/dad and wanna be off-roader (read I can travel on a gravel road and look cool in my freedom top) and been very successful with out getting in to provincial politics and land use issues.  The JK is the new Caravan, only squarer! 

Our society has changed into an insurance scary, environmental hodge-podge of money and lobbyists. Why would they get involved?
It would cost mulla...  and North America is not out of the woods by any means.   They need to protect their bottom line, like all businesses.

Your best bet is too wheel what we got here (while we have it), and get involved in the clubs that support events like ACE in Grande Prairie and PARTICPATE.    On that note, the CJA should get more involved in that event!   It's 90% jeeps and a fantastic event!

[specialk]

And I am also not on Spacebook or MyFace....

[morerpmfred]

Stephan Harper our Prime Minister of Canada said it best last week.
Over $300 million was spent in Canada in the last ten years by Americans to lobby the goverment on enviromental issues.
We have lost a lot of access to some of our trail systems in the last ten years.  Where was Chrysler Canada or Jeep Canada the last ten years and who are they supporting?
  American enviromentalist and the enviromental movement can go to hell.

[binare]

Sometimes... when I fart really hard... poo comes out... jus sayin.

[JackstandJohnny]

i like your initiative.

be nice to see them step up to sponsor something.   the jambos were fun. 

[cuzican]

Two southern Alberta multiclub runs were put together in 2010 and one (sort of) in 2011.

It's up to us to pull these activities together - not Chrysler or someone for profit.

More interest will breed more activities - I'm not seeing a lot of internal interest so I'm not going to expect someone external to pull something together. Remember we're a minority - don't believe me - count our numbers (club members) against the population of our respective communities.

Want to plan something for 2012 - set up a multiclub organizing committee - need a volunteer put my name down - I'll be involved.

[WhiteOut]

Chrysler will never advocate to keep trails open or organize events simply because doing so would lose them more customers than it gets them. A Chrysler sponsored event will not get 100 people into a new Jeep they would not have bought otherwise, but it will provide foder for competitors to attack their environmental position and alienate possible clients.

Chrysler is interested is selling the most units possible, as they should be, the number of open trails will never impact their business. You also can't condemn lobbyists for spending money to push an agenda and then turn around and ask that that a company that makes a product you support do the exact same for an activity you support.

[Russ]

Well we all could make a huge amount of noise if we thought about a Western Jam.  It might be cool to find a good wheelin spot in the Eastern part of Alberta or even the interior of BC where it would be central to people from all over both Provinces. 

I understand that companies wouldn't want to get involved in the BS and that Jeep is successful regardless of whether they act or not.  I still think they should pony up on this considering they market the capabilities of the vehicles and every commercial they've ever made has some element to wheelin in it.