Depends on what you mean by "a lot". There are a few hams in the club, a bunch more that surf this forum. And a lot more in the realm of 4x4.
The cb makes for a good base point for trail communication. Decent range, low cost investment, no license required, useful for more than just trail comms, ie truckers and chan19. Highway use is pretty handy, asking truckers if its safe to pass, etc.