Hi Guys... From searching the forum, I realize that most of you are aware that Mahindra has made the Indian-market Thar Jeep available in North American as the "Roxor". For those of you who don't, the headline is that if you want a modern-build 1947 Willys Jeep today, you can now purchase one from us here at Cycle Works. We've got the franchise.
After World War II, in the wave of de-colonialization that swept the world, the Indian government was eager to embark on an ambitious program of industrialization and technology transfer from Europe in order to secure their prosperity. To that end, they acquired the licenses to build and produce several vehicles that are still made in India today, more or less unchanged from that era: the Royal Enfield Bullet motorcycle, the Austin minor passenger car, and the Willys CJ, among others.
FCA, the current owners of the Jeep name and image, are, as can be expected, not totally thrilled about Mahindra selling vintage Jeeps again in North America. Also, emissions and safety regulations have come a long way since 1947, and as such, the Roxor is not homologated for on-highway use.
However, if you're looking for an extremely rugged, simple, and easy to modify UTV with character, the Roxor is a great weekend toy. For less than the price of a modern plastic UTV, you get a ladder-frame, solid axle/leaf spring sprung, steel bodied WWII troop mover - and excellent rock-crawler.
Many of the parts are interchangeable with vintage Willys Jeeps, so if you've got a rusting vintage Jeep, Mahindra might just be able to get your restoration project moving along.
Here's a couple of great articles that are a great jumping off point for understanding the brand:https://jalopnik.com/the-mahindra-roxor-is-a-reincarnated-willys-jeep-and-yo-1824020754https://jalopnik.com/heres-how-the-mahindra-roxor-compares-to-a-1948-willys-1826771078
If you'd like more information, please come see me at Cycle Works @ 4127 6 St NE. DM me for prices, or call me directly at 403-837-0360.