Here's my $0.02
I don't pretend to have the same level of experience off-roading as some of the other folks here, but I've spent a lot of time winching one-ton trucks out of places they shouldn't have been in to start with
Personally, I've only ever used Warn products. I've seen 12,000 pound Warn winches stand up to year after year of abuse in the oilpatch. I've even seen someone use a couple of bare wires stuck into the controller port on the winch to hot-wire the winch after the controller got destroyed (don't even bother asking about how that happened
)
I own a Warn, and would buy one again. I'm not saying that other brands aren't worth trying...but for my money, they're the brand that has earned my trust.
After all...I like hiking, but not enough to want to walk out.